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A Whack On The Side Of The Head - Robert von Oech - (Warner Books, 1990) - A book on how everyone can be more creative; many examples and useful ideas are included. (See also The Creative Whack Pack by U.S. Games Systems, Inc.)
The Creative Attitude: Learning To Ask and Answer the Right Questions - Roger Schank (Macmillian, 1988) - To be more creative, it helps to understand how you are already creative and build upon that; but to do that, you must learn to ask the right questions.
The Courage to Create - Rollo May - (W. W. Norton, 1975) - May believes that we "cannot will to have insights; we cannot will creativity, but we can will to give ourselves to the encounter with intensity of dedication and commitment. The deeper aspects of awareness are activated to the extent that the person is committed to the encounter." From this belief he postulates: Creativity occurs in an act of encounter and is to be understood with this encounter as its center. An interesting psychological look at creativity, 20 years later.
New Think - Edward De Bono - (Avon Book, 1988) - The Use of Lateral Thinking in a Generation of New Ideas.
Lateral Thinking - Edward De Bono - (Harper and Row, 1973) - Lateral thinking is the process of using information to bring about creativity and insight restructuring. Lateral thinking, says the author, can be learned, practiced and used.