Target had an aggressive expansion plan for their business which translated into more people and a need for additional headquarters office space. They did not have a proactive plan in place to manage the anticipated growth.

Keewaydin developed a strategic plan for 1.3 million sq ft of headquarters space that led to a revision in Target’s thinking about the value of owning as opposed to leasing. The acquisition of a site large enough to accommodate a future “downtown campus” and the construction of Target's new headquarters facilities in downtown Minneapolis were outcomes of the strategy developed. The recommendations and subsequent decisions led to savings in the tens-of-millions of dollars. | case study >